By Cindy Cloninger
Since Wild Valley Farms created wool pellets in 2016, we have been crisscrossing the country trying to get the word out about these gardening superheroes. Life on the road to success has taken owner, Albert Wilde far from the headquarters of Wild Valley Farms in the rural town of Croydon, Utah.
Albert has represented Wild Valley Farms and educated 1000’s of investors, fellow entrepreneurs, and retail owners about the powerhouse punch that comes packaged in an unlikely source, wool pellets.
The year kicked off with attendance at an investment summit in Phoenix, Arizona. This ‘shark tank’-like event was sponsored by the Farm Bureau and was specifically designed as a launching point for agriculture enterprises where participants were given the opportunity to pitch to investors in the lawn and garden agriculture industry.
From there, wool pellets took their story to the Lone Star state to a packed audience. Speaking to investors in Dallas in June at the Gro Group Albert explained,
We've developed a product that is a natural organic fertilizer that will fertilize for a whole season, and it’ll retain water, reducing the amount of watering by about 25%, and it’s made from waste wool from sheep.
Gro Group is a unique organization that seeks to match manufacturers and distributors in the lawn and garden industry in partnerships that will help to introduce and promote new products.
This event served as a preliminary entry into the annual Arett Home & Garden Trade Show. In September, Albert gathered with 400 other vendors in Atlantic City for the 3 day event. The Arett trade show is the largest independent garden distribution show on the east coast. This show has proved valuable to getting wool pellets into garden centers in that region. Look for more information to come soon.
Albert furthered the expansion of this wooly growth all the way to British Columbia this past October. Where he told distributors there,
Wool pellets expand not only holding necessary water for your plants, but increasing soil porosity for optimal root growth. They are all organic, sustainable, and renewable, and will naturally release a slow fertilizer with a value of 9-0-2 NPK.
As Albert has taken wool pellets to pastures unknown, like you, new listeners have been intrigued and wowed with the innovation and complex benefits that this new and exciting gardening breakthrough offers. The excitement has been palpable as the buzz generated traveled across the nation. Garden centers across the United States and Western Canada have picked up wool pellets in their search for new products to offer in wide distribution to their customers. See a list of retailers carrying wool pellets on our Retailers page on the Wild Valley Farms website.
Wild Valley Farms was honored as one the 4 finalists for the innovative gardening product, wool pellets, this past October in Washington D.C. in the 2018 Farm Bureau Rural Entrepreneurship Challenge. Over $145,000 was given to recipients in 8 categories. Wild Valley Farms is honored to be the recipient of $15,000 of start up funds and hopes to earn and an additional $15,000 as they move on to compete at the American Farm Bureau Federation’s annual convention on January 7, 2018 in Nashville Tennessee.
Individuals have the unique opportunity to cast their vote online at https://fbchallengechoiceaward.questionpro.com on January, 7th only. Wild Valley Farms hopes to continue the growth and expansion of wool pellets with these funds to offer further availability and saturation in the retail marketplace.
We have a huge potential for growth, and we have some very large companies that are looking to license our product that’ll put it out to a wide distribution for consumers.
In this fun and good natured competition, teams were directed to make boats from cardboard and other materials that would then race down the river from the high school to the Riverside park a short distance of approximately a quarter mile. A precarious journey on forged cardboard to be sure. Participants and winners first showed off their nautical worthy designs in a parade through town that morning. Local businesses, Travers Tours & Travel, Bridget Larsen’s Outside the Lines interior design company, along with others, joined in the fun creating teams, then floating and sometimes sinking their way to the finish line. In addition to bragging rights, cash prizes were won by contestants with $200 going to the winning team.
Wild Valley farms is rooted in their community and grounded by the goodness and character fostered by it’s residents. We strive for excellence in our products and our business mindset. This detailed care and notice of every aspect within our sphere of impact, is what led to the innovation of wool pellets being derived from what is most commonly waste wool. We care about our community, we care about our sheep, we care about our products and our customers.
Solving gardening and agriculture problems has driven Albert in the creation of wool pellets and the development of some new and exciting products to be released in early 2018.
NutriWool Pots - these unique containers are made from recycled wool felt and are able to insulate the root zone from hot and cold temperatures as well as allow the root zones to “breathe”. The tight wool felt will absorb and hold water in the root zone but will not let the water pass through, keeping the outside of the pot dry. Plant directly in them. Look for these to be available in January.
Benefits of NutriWool Pots:
Want to be the first to know when these new products are available? Sign up by clicking on the picture below or HERE
Check our Healthy Gardening Blog for other stories and more in the series Meet Wild Valley Farms - Who Are We? Other blog series coming this year include topics on planning your garden, planting & pruning, along with all the important things you need to know to prepare your soil for the best blooms and harvest.
Virtual Assistant, blog manager, email & social media marketing assistant, web development. I enjoy hiking, fresh fruits & veggies, planting flowers, cooking great meals. But I love being a wife and mother the most. When I'm not doing all of those, I love to read and try new things. No matter the forecast, live like it's spring.